Potential of Agrotourism in Sabah

Introduction to MaSDa

• Sabah Durian And Tropical Fruit Planters Association
  • (Persatuan Pengusaha Durian Dan Buah-Buahan Tropika Sabah)
• Registered on 14 June 2019
• MaSDa = Making Sabah Durian Amazing
• 142 registered small farmers
• Representing 3,500 acres of fruit crops
• More than 200 networking farmers under MaSDa's umbrella

Purpose of MaSDa

• Step 1: Education and Skills
  • Awareness Building for Farmers
• Step 2: Yield & Quality of Fruits
  • Capacity Creation for Farmers
• Step 3: Market & Community
  • Cooperation in Marketing Farm Produces
  • Farmers & Community Development

Sabah Fruit Industry: Developments

What is Agrotourism?

• Agrotourism is where agriculture and tourism meet to provide you with an amazing educational experience about farming, whether it be a tour of a farm, farm stays, animal feeding or a fruits festival.
• Farmers turn their working farms into destinations to help educate the public about farming. Others do it as a way to supplement income in the off-season. But no matter what the reason, every farm has something unique to offer.
• Slogan: “A Unique Sabah's Farmland Experience”

Benefits of Agrotourism

• Farmers - Another source of income
• Community - Showcase local products
• Environments - Preserve agricultural lands
• Tour Operators - Experience different culture

Challenges

• Marketing Strategies and Challenges
• Critical Factors
• Basic Guidelines for Farmers